If you’ve read or heard an expression about marketers that “money is in the list”, then people have been talking about the answer to the question What Is Email Marketing?
That’s true, not the whole one, but certainly is an important one.
An email list is something you should start building sooner than later because is one of the most valuable assets you can have running in your website.
If you’ve been looking and studying for statistics, you’ll see that 50% to 80% of the people that come to your site will never return. You have to convert those visits into leads by having them to sign up in your email list.
And in this email list, 1 of 7 or 10 is a sale, that is why we called conversion.
What Is Email Marketing?
To me, email marketing is a way to build a relationship with your visitors. You’ll send emails to them, full of information and time to time, a recommendation if they want to buy.
After that, they will trust you and they will be willing to buy from you.
An email list, after a few years of marketing, can be as huge as 100,000 subscribers. Those are the people that follow your niche, your real visitors.
Anyone can build such a list.
Provide with a useful information or a special “thing” in exchange for their emails. Create a follow-up series linking to the content or a training and earn their trust.
After that, you can write anything you want, always providing useful content and I’m sure they’ll read every mail you send them.
You can also provide with some information about products or services you are the affiliate to and then, you’ll make commissions if they buy from your partners.
What is the trick?
On your site and for your subscribers – Give, Give and Give some more – never hold back, never hide anything.
Is there more?
Yes, you can watch the next video, it’s from Wealthy Affiliate (remember it’s free) and it helps to answer the question What Is Email Marketing?
Name of the video: Email Marketing Walkthrough
Aired: March 13, 2015
Resource: 1 Hour Live Video Training
This is the Webinar Description
How many times have you checked your email today? People read emails..
And you have an opportunity to place your message in front of your potential customers.
Email marketing still plays an important role for an online business and it is a wonderful way to communicate to your audience.
Join Jay this Friday, March 13th where he will walk you through how to get started with Email Marketing and the exact steps required for a successful email conversion campaign!
Webinar Benefits & Learning Outcomes
- State Your Email Marketing Purpose
- Free and Paid Service Options
- Blog Broadcasts vs Follow Up Series
- Best Time to Send an Email
- Let’s Walkthrough LIVE!
These are some of the reviews about this webinar:
And, remember Wealthy Affiliate is FREE so you can sign up to watch this video and some other training on Online Business.
What Is Email Marketing? Please leave your comments.
* Note: this website is not running any email marketing campaign at this moment.