Find your Passion, Find your Niche, decide who you help.
Defining who you are going to help is one step of the process of building a website or starting a business.
It’s important for you to know who you are directing your efforts. This is another blog of the series GET PAID FOR YOUR OPINION, so I am going to focus this marketing tips on building a website so you can get paid for it.
Why targeting is critical?
It is important to know who you are helping to achieve their goals. Until you have this clear as crystal, until you defined your target market it is very easy to miss your target. You cannot shot to your target in the mist, you will fail. Wanting to help is not enough, but really helping someone.
As an online marketer (you do not have to be an expert as we established before, but it is important to start using these correct terms) you will start using the term niche.
Niche, according to Dictionary.com, is (3.) a distinct segment of a market. A niche is your helping area. It is your expert area.
It is also important to find a profitable niche so your business will be successful, but don’t stress out yet, almost every niche is profitable but you should know how to exploit it.
Find your Passion, Find your Niche
In the website from Wealthy Affiliate, you can find a very useful information about this, here, you can access a video on How to Find a profitable niche.
A target market (niche) is the group of people you are helping as I said. You can narrow it down in some ways as age, income, geographically, needs, etc. Defining it well helps you to focus your marketing efforts.
Choosing the right niche makes it so much easier for the right clients to find you! So then, you can convert those visit into real money.
For example, you love to bake, so you choose “cookie baking” as your niche. You can start delivering value teaching people how to bake cookies, choco-chip cookies, cookies with flavours, etc., then, you can recommend products (ovens, blenders, specific ingredients, etc.) and earn a commission through affiliate marketing. You can also sell your cookies or recipes at your website.
Think in your own experience, it probably shows you that you are not attracted to products or services designed to help “everyone”. People like to purchase solutions that are specific to their problem.
There are some important places to learn about niche. I really like all the training about this at Wealthy Affiliate.
As I explained some posts ago, WA is a place where you can learn about affiliate marketing, but also, you can interact with thousands of people doing the same, you can ask questions and get REAL answers.
You can sign up for free. Do it and take advantage of the first 7-day bonus, look for specific topics, but in the niche case, you can find some videos or post about it, look for some here:
Recommendation: do not spend lots of time looking for your niche, spend 10-15 minutes. You can change later if you do not like it.
Take advantage of those tips and start for free. Increase your Sales Effectiveness!
Look for future post on the series.