What is Digital Marketing?

What is Digital Marketing?

What is digital marketing? is as good as marketing itself, but digital 🙂 Now, get serious. It is the specific action you apply of marketing concepts to a digital world. Let’s consider only, that there are few different things and advantages about the “physical” marketing. Digital Marketing Strategies There is only one thing that is […]

Digital Marketing Strategy Book

Digital Marketing Strategy Book

Today, for the Book Club, I’m recommending a Digital Marketing Strategy Book that is quite useful when you are exploring this topic. Digital Marketing Strategy Book   Title of the Book: Digital Marketing Strategy: Text and Cases This is the Book Description: Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they […]

Digital Marketing Trends 2016

Digital Marketing Trends 2016

Now that we are at the beginning of a new year, it’s time to review some digital marketing trends for this 2016 and some information on how we can take advantage of them to our businesses and our sales. This 2015 was quite interesting. There were lots of new features and ideas about digital marketing, […]

What Is Email Marketing?

What Is Email Marketing?

If you’ve read or heard an expression about marketers that “money is in the list”, then people have been talking about the answer to the question What Is Email Marketing? That’s true, not the whole one, but certainly is an important one. An email list is something you should start building sooner than later because […]

Facebook Marketing: Leveraging Campaigns

Facebook Marketing: Leveraging Campaigns

December 2nd, 2015 Today’s book recommendation: Name: Facebook Marketing: Leveraging Campaigns Description: Facebook now has 1,000,000,000 users, and adds 400,000 more every day. They’re powerfully engaged: over 50% log in daily, averaging roughly 55 minutes per day on Facebook. Facebook users create 25 billion pieces of content every month. For marketers, this represents an immense […]

Why People Unfollow Your Business?

Why People Unfollow Your Business?

There are many concerns in marketers and business owner on the reasons why people unfollow your business in social media and in real life. This article explores just three reasons, why I could research are the most common. Of course there are more but these are the more important I found. First, I like to […]

How To Use Marketing Colors

How To Use Marketing Colors

if you are running a business even if it is physical of virtual, you may use color information in order to develop your brand and your products. Color is very important in your marketing message. Depending of what you choose you deliver an specific message. For example, if you want to stay on a diet […]

Be Real, Be Authentic

Be Real, Be Authentic

Last week Internet was shocked by Essena O’Neill’s decision of leaving social media, it’s a lesson on “be real, be authentic”. For those who haven’t heard of her, she is a teenage girl with lots of “success” on Internet, something any online marketer desires. For example, she has more than 570,000 Instagram followers, 250,000 YouTube […]

Internet Marketing Course For A Digital World

Internet Marketing Course For A Digital World

Following last week post on Online Courses On Money I decided to write about Internet Marketing Course For A Digital World you can also take on Coursera. This course is named: Marketing in a Digital World and it is provided by University of Illinois at Urbana-Champaign. The name of the trainer is: Aric Rindfleisch. I […]

What Is The Customer Lifecycle ?

What Is The Customer Lifecycle ?

Do you think you know your customer? If so, and you’re so sure… Do you know his customer lifecycle? Before you decide on selling anything to anyone, first, you need to get to know your customers well and specifically the stage in their cycle so you don’t waste time and effort in someone who are […]